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Customer Data Platform (CDP) vs. Customer Relationship Management (CRM)

Two popular tools for managing customer data are Customer Relationship Management (CRM) and Customer Data Platforms (CDP). In this article, we explore the key differences between a CDP and CRM, including their features, benefits, and limitations. We will also explore how businesses can choose the right tool for their specific needs and goals.

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Navigating Facebook’s Algorithm Changes: Best Practices for CMOs

In recent years, Facebook’s algorithm has undergone several changes that have made it more difficult for businesses to reach their target audience. As a result, CMOs must navigate these changes by implementing best practices that optimize their content for the platform. This article will explore these best practices and provide insights for CMOs to stay ahead of the curve in the ever-changing social media landscape.

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Concerns Rise as Fake AI-Generated Image of Pentagon Explosion Circulates on Social Media

An AI-generated image of an explosion near the Pentagon went viral on social media causing concerns about the spread of misinformation. The US Department of Defense confirmed the image to be fake, but it reportedly caused a brief dip in the stock market. This incident highlights the rise of AI-generated images and the verification challenges faced by Twitter, particularly since the introduction of its subscription service.

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